EPISODE 1.12: Product and brand extension the Chuck Billy way

Posted on Aug 20, 2015 in Season 1

We present you the last episode of the first season of From Hero To Zero. Today’s hero is the legendary Testament lead singer Chuck Billy. Not only has he been an integral part of the development of the band and the thrash metal genre in general, he has also fought death (and beat it!) and used his knowledge of the industry to expand into management activities and product extensions. Check out his very interesting insights.