EPISODE 1.12: Product and brand extension the Chuck Billy way

EPISODE 1.12: Product and brand extension the Chuck Billy way

Posted on Aug 20, 2015 in Season 1

We present you the last episode of the first season of From Hero To Zero. Today’s hero is the legendary Testament lead singer Chuck Billy. Not only has he been an integral part of the development of the band and the thrash metal genre in general, he has also fought death (and beat it!) and […]

EPISODE 1.10: No Fun At All with Ingemar Jansson and the art of DIY

EPISODE 1.10: No Fun At All with Ingemar Jansson and the art of DIY

Posted on Aug 6, 2015 in Season 1

Swedish punk-rock legends No Fun At All sold over 250,000 physical copies in the 1990s, toured all across the globe, and became a synonym for European punk-rock. To this day, the band enjoys icon status and plays legendary shows in sold-out venues in various parts of the world. Lead-singer Ingemar Jansson elaborated on the different […]

EPISODE 1.09: How Tom Hunting is Bonded by Metal in Exodus

EPISODE 1.09: How Tom Hunting is Bonded by Metal in Exodus

Posted on Jul 30, 2015 in Season 1

Exodus drummer-extraordinaire Tom Hunting can look back on over 30 years of metal mayhem in Exodus. When asked where he sees the difference between being a musician today as compared to back in the 80s, the internet is not the only thing that has brought changes. Watch for yourself what Tom has to say.

EPISODE 1.08: Tito & Tarantula and romanticism in music today

EPISODE 1.08: Tito & Tarantula and romanticism in music today

Posted on Jul 23, 2015 in Season 1

Tito & Tarantula have come to international success through their cameo in Roberto Rodriguez’ cult movie From Dusk Till Dawn. Nevertheless, frontman Tito Larriva has been an established institution in the music scene since the 1970s and can look back on an extensive career. We sat down with Tito and discussed how the internet has […]

EPISODE 1.07: How Flotsam and Jetsam navigates the music business today

EPISODE 1.07: How Flotsam and Jetsam navigates the music business today

Posted on Jul 16, 2015 in Season 1

Today’s episode features one of the most underrated US metal bands: Flotsam and Jetsam​. Eric “A.K.” Knutson talked to us about how the band reinvented itself in regard to their business model with their 2012 release Ugly Noise, why they re-recorded their 1988 release No Place For Disgrace after 25 years, and how they navigate the stormy […]

EPISODE 1.06: Hamed Sinno of Mashrou’ Leila and how not to think binary

EPISODE 1.06: Hamed Sinno of Mashrou’ Leila and how not to think binary

Posted on Jul 9, 2015 in Season 1

Episode 6 is featuring the Lebanese high-flyer مشروع ليلى Mashrou’ Leila! Even though massively delayed due to some train problems on their way to Bern, singer Hamed Sinno was very kind to sit down with us before their gig at the turnhalle Bern and talk about the massive success of the band and its driving […]

EPISODE 1.05: Taking care of music business the Electro Deluxe way

EPISODE 1.05: Taking care of music business the Electro Deluxe way

Posted on Jul 2, 2015 in Season 1

Episode 5 is here! …today with the hottest music insider tip from France: Electro Deluxe. Frontman James Copley sat down with us and gave us his take on what it means to be an independent artist these days, how the band uses new media platforms while managing to retain the value of their music, and […]

ENCORE to EPISODE 1.04: Pasi Kauppinen of Sonata Arctica

ENCORE to EPISODE 1.04: Pasi Kauppinen of Sonata Arctica

Posted on Jun 29, 2015 in Season 1

Pasi Kauppinen, the sound-engineering bass player of Sonata Arctica talked to us about how he handles doing two different jobs for the Finnish power metal band, and how he grew up not watching MTV.

EPISODE 1.04: Tony Kakko and the pack of the Sonata Arctica

EPISODE 1.04: Tony Kakko and the pack of the Sonata Arctica

Posted on Jun 25, 2015 in Season 1

Episode 4 is here! Sonata Arctica mastermind Tony Kakko talked to us about how the music world changed since the band’s beginnings, possibilities for musicians to make a living, and technology. Great insights from a honest and true artist.

EPISODE 1.03: Ryan McGarvey and the do-it-yourself blues music venture

EPISODE 1.03: Ryan McGarvey and the do-it-yourself blues music venture

Posted on Jun 18, 2015 in Season 1

We met Ryan McGarvey, the self-made blues shooting star from Albuquerque, who’s been spotted playing at gigs of – or even with – greats like Joe Bonamassa, Eric Clapton, and the likes. We talked about how he’s been developing his career without the help of a record label or management and why occasionally he’s been called […]