EPISODE 1.03: Ryan McGarvey and the do-it-yourself blues music venture
We met Ryan McGarvey, the self-made blues shooting star from Albuquerque, who’s been spotted playing at gigs of – or even with – greats like Joe Bonamassa, Eric Clapton, and the likes. We talked about how he’s been developing his career without the help of a record label or management and why occasionally he’s been called […]
EPISODE 1.02: Black Milk talks being independent, branding, and analog
We give you Episode 2 with Black Milk, a self-made hip hop producer and artist who has collaborated with several different artists from different genres. We sat down with Black Milk during his #PlayLikeHellTour and talked about his artistry, why he has stayed independent, why many artists are single-driven instead of album-driven, and how he leaked a song […]
ENCORE to EPISODE 1.01: Roger Haemmerli, guitar player for Dog Eat Dog
Roger Haemmerli plays guitar for East-coast metal band Dog Eat Dog. In this encore, Roger explains what, in his opinion, the difference between being a front-man and a side-man is, and how he experiences the music world today as compared to the early 2000s.
EPISODE 1.01: Dave Neabore, bassist and founding member of Dog Eat Dog
Today’s the day! From Hero To Zero premieres online. In this first interview of a series of twelve, Dave Neabore, bassist and founding member of East-coast metal band Dog Eat Dog, explains how nothing was ever planned in Dog Eat Dog, why the relationship with their former record label became rocky, and how he sees […]
It’s a wrap! – This is the schedule for the first 6 episodes
We started pre-producing the first season of From Hero To Zero in April and interviewed 12 acts by the end of May. Artists from 3 continents, different music styles, and – especially – different backgrounds and attitudes towards the music business sat down with us and explained why they do things the way they do […]
Production diary 12: Mastering crowdfunding the Flotsam and Jetsam way
According to Wikipedia, Flotsam and Jetsam are ‘the remains of a shipwreck still floating in water’. That does definitely not apply to the band with the same name around frontman Eric A.K. Knutson. I mean, true, the Arizona thrash metal veterans have had their share of ups and down during their 30 year-career, but they are still here and […]
Production diary 11: A Testament for Breaking Bands and Herbal Vaporizers
Does Chuck Billy really need an introduction? No. But just in case, here a few facts: Chuck Billy is a heavy metal legend. Not only is he a cancer survivor (hell yeah!), he is also the lead singer of Testament, co-manager at Breaking Bands, a management team looking to sign and develop new and veteran artists, and the […]
Production diary 10: Bonded by Blood in a legendary Bay Area Exodus
Tom Hunting, drummer for legendary Bay Area thrash veterans Exodus, told us about the ups and downs of a three decades long music career. He started in Exodus as a teenager and the journey has been characterised by many different emotions, accidents, and incidents. Too much happened to keep track of everything, such as the […]
Production diary 9: Mashrou’ Leila and how major an independent act can be
Mashrou’ Leila is a Lebanese alternative pop-rock band that was founded in a music workshop at the American University in Beirut. The band received great media attention not only at home, but also across the Middle-East, as well as further away – like here in Europe. We had the great pleasure to meet and interview lead […]
Production diary 8: No Fun At All with new beginnings and running marathons
No Fun At All is the legendary Swedish punk rock band that has brought California-like melodic anthems to skateboarding kids all across the globe through the 1990s before going into hiatus after a decade of rockin’ out and hundreds of thousands of records sold. We had the great honour to meet singer Ingemar and guitarist […]