EPISODE 6.03: Sonata Arctica’s Henrik Klingenberg on consumer behaviour, convenience of new tech and more

“There are so many ways of enjoying music and none of them is better or worse than the other.”

We had the great pleasure to talk to Henrik “Henkka” Klingenberg from Finnish power metal greats Sonata Arctica. Henkka elaborated on how the marketing side of the music business changed with the advent of the internet, the convenience of new technology, consumer behaviour, trolls on social media and many more facets of being a musician today. Enjoy watching this very interesting interview as much as we did shooting it. Cheers!