EPISODE 5.03: Olof Wikstrand of Enforcer on old-school, new-school and “cat”-school

“Look at YouTube, you get videos of kittens getting billions of views overnight. Things spread in a completely different way nowadays compared to 20 years ago, even 10 years ago, when bands were totally dependent on a strong marketing strategy from the labels. Now things spread by themselves – if it’s good enough.” – Olof Wikstrand, Enforcer

It was a pleasure meeting Olof Wikstrand, frontman of Swedish heavy metal powerhouse Enforcer, and talk about the state of the music world. He elaborated on the ups and downs of young bands and shared his views on old-school and new-school marketing tactics.