EPISODE 2.06: Gus G on artists with passion, branding, and how to adapt

“There will always be artists with passion, who strive for this, and there will always be music lovers and supporters – without a doubt.” – Gus G.

No loud soundcheck, singing fans, or other distractions could have stopped us from talking with one of the most prolific guitarists of the modern era of heavy metal: Gus G. (guitarist for Ozzy Osbourne, Firewind, and more)

In this #fhtz interview, Gus tells us about how he was lucky enough to enjoy a certain degree of artist development and kept growing through hard work. Furthermore, the discussion provides examples of how branding can be used to create products for fans (or vice-verse), where the underlying enigma of the transition phase of the music industry is a recurring topic.

Make sure to check out “Brand New Revolution”, Gus G.’s second solo-effort. A phenomenal heavy metal album!