EPISODE 1.02: Black Milk talks being independent, branding, and analog

EPISODE 1.02: Black Milk talks being independent, branding, and analog

Posted on Jun 11, 2015 in Season 1

We give you Episode 2 with Black Milk, a self-made hip hop producer and artist who has collaborated with several different artists from different genres. We sat down with Black Milk during his #PlayLikeHellTour and talked about his artistry, why he has stayed independent, why many artists are single-driven instead of album-driven, and how he leaked a song […]

ENCORE to EPISODE 1.01: Roger Haemmerli, guitar player for Dog Eat Dog

ENCORE to EPISODE 1.01: Roger Haemmerli, guitar player for Dog Eat Dog

Posted on Jun 8, 2015 in Season 1

Roger Haemmerli plays guitar for East-coast metal band Dog Eat Dog. In this encore, Roger explains what, in his opinion, the difference between being a front-man and a side-man is, and how he experiences the music world today as compared to the early 2000s.

EPISODE 1.01: Dave Neabore, bassist and founding member of Dog Eat Dog

EPISODE 1.01: Dave Neabore, bassist and founding member of Dog Eat Dog

Posted on Jun 4, 2015 in Season 1

Today’s the day! From Hero To Zero premieres online. In this first interview of a series of twelve, Dave Neabore, bassist and founding member of East-coast metal band Dog Eat Dog, explains how nothing was ever planned in Dog Eat Dog, why the relationship with their former record label became rocky, and how he sees […]

It’s a wrap! – This is the schedule for the first 6 episodes

It’s a wrap! – This is the schedule for the first 6 episodes

Posted on Jun 3, 2015 in Season 1

We started pre-producing the first season of From Hero To Zero in April and interviewed 12 acts by the end of May. Artists from 3 continents, different music styles, and – especially – different backgrounds and attitudes towards the music business sat down with us and explained why they do things the way they do […]

From Hero To Zero (Official Teaser)

From Hero To Zero (Official Teaser)

Posted on Mar 12, 2015 in Season 1

Yes, we are now getting ready for the first season of our video series. Interviews are being set up, books and articles are being read, research on artists and business models is being done, and different production styles are being tested. April will see different artists from the old and the new continent talking to us, answering questions […]