We do, too. That's why we started this blog.
How did the music business exactly evolve? Did the Internet really kill the video star? We will analyze various business models used by different companies and artists and try to assess their effectiveness and sustainability.
What does it mean to be an artist today? How different is it from the heydays of the business? And, which drivers have to be set in motion? We want to know how artists handle these challenges today.
How to deal with a fast-paced, unpredictable, and everchanging market? We want to examine how musicians deal with the obstacles that arise from today’s business set-up in an array of marketplaces.
Everyone on our show is a Hero. Enjoy, like, share, and comment!
“I don’t think that [today] we would sign to a major and I don’t think that a major would want us. […] However, back then, if you got on a major label you could get on MTV, and you could get into mainstream press. And that was always very important to me, because I feel […]
“I don’t have the piracy thing. … I kind of get flattered a little bit. I mean, you went out of your way to make [a video of our live performance].” – Eric Sardinas Eric Sardinas is one of the most renowned blues-rock guitarists with a reputation for being a must-see live act. We’ve had […]
EPISODE 4.07: Olli Herman of Reckless Love on publicity, technology, the 7-year rollercoaster of Rock N’Roll and more
“[Music listeners] don’t really listen music, they hear music, which is kind of cool in the sense that they live through music.” Olli Herman, Reckless Love In this #fhtz episode Olli Herman, frontman of Finnish hard rockers Reckless Love, elaborates eloquently on the difference between ‘listening’ and ‘hearing’ music, being a sucker for old-school, the two extremes […]
“I don’t think that it belittles the music at all, because people are going to download it anyway. As long as they listen to it, they like the song, they think, ‘yeah, I’m gonna go see that band live,’ and that’s what we want.” – Matt Polley, Wild Lies Not only did we get to […]
EPISODE 4.03: Dj ASHBA from Sixx:A.M. on building his business, diversifying, and introducing a good cause
“What I miss about no Internet is the mystique about ‘rockstar’.” – Dj ASHBA, Sixx:A.M. Dj ASHBA took ten minutes off his busy tour schedule with Sixx:A.M. to talk with us about the necessity of diversifying one’s business as an artist, their cause #reasontorise, and he told us how his multimillion dollar company Ashba Media […]
“We’ve always had more of a challenge replicating our live show to a disc than replicating our disc in a live show.” – Steve Kiely (Monster Truck) Steve Kiely, drummer of Canadian rockers Monster Truck, sat down with us during the band’s most current European headlining tour. Steve elaborated on the importance of picking the right tour […]
The curious nerds and music lovers behind this show.
YouTuber. Digital marketing and content producer, researcher and lecturer. Genki Dama ftw.- Sebastiano Mereu
Bass player for Swiss rock act IVO, videographer at Digitale Massarbeit. No guts, no glory!- Simon Kurt
Only seeing is believing! That’s why we trust in our Canon DSLR Cameras.- Cameras