We do, too. That's why we started this vlog.
How did the music business exactly evolve? Did the Internet really kill the video star? We will analyze various business models used by different companies and artists and try to assess their effectiveness and sustainability.
What does it mean to be an artist today? How different is it from the heydays of the business? And, which drivers have to be set in motion? We want to know how artists handle these challenges today.
How to deal with a fast-paced, unpredictable, and everchanging market? We want to examine how musicians deal with the obstacles that arise from today’s business set-up in an array of marketplaces.
Everyone on our show is a Hero. Enjoy, like, comment, and share.
“It’s a different world now. It’s a different way of selling music, it’s a different way of listening to music… We try to play the game as best as we can within the rulebook.” We had the pleasure to talk to one of the hardest-working drummers in the biz: Mr Dave Weckl. In this #fhtz […]
“People are not listening less to music, they are just buying less music.” The legendary guitarist Mike Stern, who has played with Miles Davis, Billy Cobham, and Jaco Pastorius to name a few, shares his views on what it means to be a musician today touching upon topics such as technology, monetization and more.
This episode features the always-fun-to-hang-out-with John Connor from legendary East-coast crossover metal pioneers Dog Eat Dog, who observes how the music business has changed since he started as a musician and what it means to be an artist today. Make sure to catch their brand-new EP “Brand New Breed” at dogeatdog.nl and to go see […]
In this #fhtz episode, Alan Robert of alternative metal-pioneers Life of Agony elaborates on different aspects of what it means to be a musician in 2017.
In this #fhtz episode, Merlin Sutter of Swiss metal band Cellar Darling discusses what it takes to start a band from scratch in this day and age after having split with his former band, Swiss folk metal icons Eluveitie. And, check out Cellar Darling’s highly acclaimed debut album «This Is The Sound» – out now.
In this #fhtz episode, Andreas Kisser of iconic Brazilian metal legends Sepultura discusses digitization, technology, and robotics, which is the main topic of their highly acclaimed 2017 studio album Machine Messiah.
The legendary Lagwagon frontman and Me First and the Gimme Gimmes guitarist Joey Cape sat down with us to talk about music, culture and technology, which resulted in an in-depth discourse on the state of today’s (pop-)culture. A must-watch interview.
EPISODE 6.03: Sonata Arctica’s Henrik Klingenberg on consumer behaviour, convenience of new tech and more
“There are so many ways of enjoying music and none of them is better or worse than the other.” We had the great pleasure to talk to Henrik “Henkka” Klingenberg from Finnish power metal greats Sonata Arctica. Henkka elaborated on how the marketing side of the music business changed with the advent of the internet, […]
“We’re just not that band. I mean, we can’t even play to a click-track. Do you want to hear ‘tic tic tic tic tic tic’ in your head all night? I mean, it’s awful! You can’t feel the music that way.” – Taylor Momsen, The Pretty Reckless Taylor Momsen of The Pretty Reckless gave us […]
“Maybe there’s less money in everyone’s pockets. It’s getting spread thinner amongst all these artists that are emerging. But… if you don’t want to be part of it you can go get a job at Tesco.” – Todd Campbell, Phil Campbell and the Bastard Sons. It was a great pleasure meeting and talking to Todd […]
“The good music outweighs the bad things in the [music] industry.” Guitarist Paul Mahon co-founded the highly acclaimed Northern Irish rock band The Answer in the early 2000’s, just when the Internet started disrupting the music industry. We had the great pleasure to talk with Paul about how he perceived the changes that were arising […]
“I don’t think that [today] we would sign to a major and I don’t think that a major would want us. […] However, back then, if you got on a major label you could get on MTV, and you could get into mainstream press. And that was always very important to me, because I feel […]
“I don’t have the piracy thing. … I kind of get flattered a little bit. I mean, you went out of your way to make [a video of our live performance].” – Eric Sardinas Eric Sardinas is one of the most renowned blues-rock guitarists with a reputation for being a must-see live act. We’ve had […]
EPISODE 4.07: Olli Herman of Reckless Love on publicity, technology, the 7-year rollercoaster of Rock N’Roll and more
“[Music listeners] don’t really listen music, they hear music, which is kind of cool in the sense that they live through music.” Olli Herman, Reckless Love In this #fhtz episode Olli Herman, frontman of Finnish hard rockers Reckless Love, elaborates eloquently on the difference between ‘listening’ and ‘hearing’ music, being a sucker for old-school, the two extremes […]
“I don’t think that it belittles the music at all, because people are going to download it anyway. As long as they listen to it, they like the song, they think, ‘yeah, I’m gonna go see that band live,’ and that’s what we want.” – Matt Polley, Wild Lies Not only did we get to […]
EPISODE 4.03: Dj ASHBA from Sixx:A.M. on building his business, diversifying, and introducing a good cause
“What I miss about no Internet is the mystique about ‘rockstar’.” – Dj ASHBA, Sixx:A.M. Dj ASHBA took ten minutes off his busy tour schedule with Sixx:A.M. to talk with us about the necessity of diversifying one’s business as an artist, their cause #reasontorise, and he told us how his multimillion dollar company Ashba Media […]
“We’ve always had more of a challenge replicating our live show to a disc than replicating our disc in a live show.” – Steve Kiely (Monster Truck) Steve Kiely, drummer of Canadian rockers Monster Truck, sat down with us during the band’s most current European headlining tour. Steve elaborated on the importance of picking the right tour […]
“After the gig I usually go out and talk to people, have a little time to interact. I see social media as an extension of that, humanising what we do.” – Dave Holland We close Season 3 with the legendary jazz bassist, record producer and record company owner Dave Holland. Dave has been in the music […]
EPISODE 3.10: Bill Laurance of Snarky Puppy talks opportunities and challenges for independent artists
“There comes a moment when you have to shake hands with Spotify just to get your name out there, I think. If I am ever in the position to be able to take myself off Spotify, I will certainly do that.” – Bill Laurance Award-winning pianist and producer Bill Laurance of Snarky Puppy sat down […]
“Zach and Cory would do what they called ‘friend-blasting’, adding hundreds and hundreds of people on Facebook and then just send Blues Pills links. (laughs)” – Dorian Sorriaux, Blues Pills It was a great pleasure talking with Blues Pills guitarist Dorian Sorriaux. In this #fhtz interview he elaborated on the Internet’s contemporary opportunities and threats for […]
“I’m born for the road. (…) The shows are the best thing of the day.” – Max Cavalera Another legendary metal artist gave us the opportunity for an interview: Max Cavalera, founding member of Soulfly and former Sepultura frontman, two of the most important bands in heavy metal history. Max elaborated on his urge for […]
“I take all these changes and try to embrace it. … If you try to stay in the past in the music business, you’re in trouble.” Lee Ritenour is one of the most prolific and renowned artists in jazz. The legendary guitarist has charted over 30 contemporary jazz hits, has been awarded a Grammy, and […]
EPISODE 3.01: Justin Hawkins of The Darkness talks imperfect live albums, chart-eligible plays, and Starsky & Hutch
“We don’t want people to think we’re okay. We want people to love us or hate us.” – Justin Hawkins, The Darkness We are delighted to start the third season of #fhtz with the talented Justin Hawkins, frontman of the award-winning British rock band The Darkness. In this interview, Justin shares his views on imperfect live […]
“I don’t think in terms of sales when I’m doing the music. I just think about doing the music and wanting it to be the best that I can make it.” – Steve Gadd Steve Gadd is one of the most well-known and highly regarded session and studio drummers, and famous for his work with […]
“I’ve been checking out Oscar Peterson, Gene Harris, Ray Brown, and I didn’t think that anybody else liked them. Because all of my friends, who were the same age, liked the Spice Girls and the Backstreet Boys.” It was a great pleasure talking with award-winning Jazz artist Sarah McKenzie about why she started out in […]
Reggie Washington is an established and versatile bass player, who has been making his mark with his remarkable basslines for decades. He was a key participant in the Modern Jazz revolution of the 80’s and 90’s and became known touring, recording and performing with Steve Coleman, Branford Marsalis, Cassandra Wilson, and more. We had the […]
Melissa Etheridge has been an integral part of the music industry since the late 80s and early 90s. Even though she had been with the same record label for a very long time, she moved to establish her own record label and partner up with an independent music company. We had the immense pleasure to meet […]
Swedish punk-rock legends No Fun At All sold over 250,000 physical copies in the 1990s, toured all across the globe, and became a synonym for European punk-rock. To this day, the band enjoys icon status and plays legendary shows in sold-out venues in various parts of the world. Lead-singer Ingemar Jansson elaborated on the different […]
Tito & Tarantula have come to international success through their cameo in Roberto Rodriguez’ cult movie From Dusk Till Dawn. Nevertheless, frontman Tito Larriva has been an established institution in the music scene since the 1970s and can look back on an extensive career. We sat down with Tito and discussed how the internet has […]
Episode 6 is featuring the Lebanese high-flyer مشروع ليلى Mashrou’ Leila! Even though massively delayed due to some train problems on their way to Bern, singer Hamed Sinno was very kind to sit down with us before their gig at the turnhalle Bern and talk about the massive success of the band and its driving […]
Episode 5 is here! …today with the hottest music insider tip from France: Electro Deluxe. Frontman James Copley sat down with us and gave us his take on what it means to be an independent artist these days, how the band uses new media platforms while managing to retain the value of their music, and […]
We met Ryan McGarvey, the self-made blues shooting star from Albuquerque, who’s been spotted playing at gigs of – or even with – greats like Joe Bonamassa, Eric Clapton, and the likes. We talked about how he’s been developing his career without the help of a record label or management and why occasionally he’s been called […]
We give you Episode 2 with Black Milk, a self-made hip hop producer and artist who has collaborated with several different artists from different genres. We sat down with Black Milk during his #PlayLikeHellTour and talked about his artistry, why he has stayed independent, why many artists are single-driven instead of album-driven, and how he leaked a song […]
We started pre-producing the first season of From Hero To Zero in April and interviewed 12 acts by the end of May. Artists from 3 continents, different music styles, and – especially – different backgrounds and attitudes towards the music business sat down with us and explained why they do things the way they do […]
The curious nerds and music lovers behind this show.
YouTuber. Digital marketing and content producer, researcher and lecturer. Genki Dama ftw.- Sebastiano Mereu
Always somewhere between video, social media and music. Creating digital content for Digitale Massarbeit. No guts, no glory!- Simon Kurt
Only seeing is believing! That’s why we trust in our Canon DSLR Cameras.- Cameras